Does my business really need a website?  This is a question that I get asked weekly when talking to clients about their marketing strategy. Today, I’ll touch on the question and provide some resources for further research. In a short answer, YES. A website is crucial to your business and it’s marketing strategy. It truly […]

In our last blog post, we talked about the advantages of organic marketing, and it’s effectiveness in our marketing strategy. Today, let’s visit targeted marketing, also known as paid marketing. Organic marketing is just as it sounds, this is the foundation of any marketing strategy. This looks like a professional web presence, blog posting, SEO […]

Organic marketing is just as it sounds, marketing your offerings naturally. Organic marketing is achieved in a variety of pathways. Word-of-mouth marketing, blog posting, a positive social media and web presence, SEO optimization and a variety of other ways. Organic marketing is the foundation of any successful marketing strategy. Organic marketing takes time, however it […]